Well, that, that at the same time that we have the random of HBO Max we get the button I Love Netflix. “But isn’t there already?” -you will ask yourself. Well, more or less. What we have is a Like or a Dislike. Now I’ll tell you, but we’re going to end up with more buttons than a wedding dress, well.
Is the Netflix Love button necessary?
Well, suppose yes. It is true that we already have the rating in Likes and Dislikes, which already helps the algorithms to start working and start offering you content related to what you liked, while avoiding recommending the one that is similar to the one you liked. you voted ‘no’.
So? Well, Netflix will use that Love button to give more importance, when studying your habits and tastes, to that particular content, breaking down its “tags” further and considering showing you other content that matches more of those tags with the which is classified.
In other words, it is a way to make it MORE clear what you like to show you something similar as a recommendation. Obviously, the finer they spin, the easier it is for you to spend more time consuming on their platform, which, after all, is what you want, that the user continues to maintain interest and, therefore, that they do not withdraw their subscription.
If you haven’t seen it yet, this button is located right next to the thumb system, to its right. It is a button with two thumbs up; has no loss. Thus, it will cost you the same to say that you like or that you love each thing you see. Let’s look at it as Dislike = suspense, Like = 5-7 and Love = 8-10.
At the moment, you can already see it on Netflix web, on televisions and also on other iOS and Android devices.